Your daily vitamins just got a personality upgrade.
Sugar-free, pocket-sized & ridiculously easy to chew.
Nothing is on sale yet. We are still arguing with a factory in Rajkot about a hinge. Tap Notify me on the one you want and that flavour comes to you first.
the sixth one is a real vote, by the way
WintermintSoon"The 9:59 Save"
For the standup you joined thirty seconds late with last night's biryani still on your breath.
Mixed BerrySoon"Inbox Zero (Lies)"
Purple, punchy and slightly delusional. A lot like your Q3 targets.
Citrus ZingSoon"The 4PM Comeback"
That hour your soul quietly leaves the chair. This one drags it back by the collar.
Alphonso MangoSoon"OOO Energy"
Tastes like the leave you keep pushing to next sprint. Sunshine, legally distinct from a holiday.
Cold BrewSoon"The Fifth Coffee"
For when coffee number four stopped returning your calls. Caffeine-free, mood identical.
"Democracy, briefly"
Masala chai? Paan? Jamun? Five on the shortlist, one tin gets made. Pick yours before the factory in Rajkot picks for you.
Flat enough for the pocket your phone bullied. Lives in a laptop sleeve, a lanyard drawer, or the cupholder you refuse to clean.
The vitamins ride in through the chew. Five minutes, one piece, and it tastes like gum rather than the supplement aisle.
Nobody notices a thing. That is entirely the point. You are simply a person who is suddenly, inexplicably, slightly more awake.
We're not going to pretend gum fixes your job. Here's the honest version of what each one is doing in there.
I was sleeping eight hours and still waking up tired. The kind of tired where you have coffee, get through the morning, and somehow feel like you’ve already had a full day. Everyone I mentioned it to said some version of “yeah, same.” So I assumed that was just life now.
A routine blood test showed my B12 and vitamin D were both lower than they should be. Nothing dramatic, but enough to explain why I’d been feeling so off for a while. My doctor suggested supplements, which sounded simple enough. Take a couple of vitamins every day and move on.
The tablets were huge, chalky, and had to happen at a fixed time every morning. None of that sounds like a big deal until you have to do it every single day. I’d forget them, remember them later, forget again, and eventually they became one more thing I felt guilty about not doing.
I already chew gum. After lunch, before a call, while walking somewhere, or sitting through a meeting I probably didn’t need to be in. It never needed a reminder, a routine, or much thought. And that’s when the obvious question came up: if chewing gum was already such an easy habit, why couldn’t vitamins fit into it?
B12 has a naturally bitter, slightly metallic taste, and some of the other ingredients weren’t exactly helping. We wanted the vitamins to actually be there, but we didn’t want the gum to taste like a multivitamin. So we spent a lot of time getting the formulation, flavour, texture and mint balance right. Basically, making something healthy that you’d genuinely want to chew.
Some batches tasted too much like vitamins. Some were too sweet. Some started great and fell apart after a few weeks. We kept making them, tasting them, changing things and doing it all over again. Eventually, we landed on a sugar-free gum with six key micronutrients and a proper mint flavour. Something that could just become part of your day without feeling like another task on your list.
That became Cheerclap.
Neha Gupta
Founder, Cheerclap. Still not a morning person.They were told to be brutal. This is what we got instead.
chewed one before my presentation. can confirm i sounded like a person 🫡
had one instead of coffee number three. hands have stopped vibrating. 10/10
the mango one is genuinely a problem. i have eaten six. is that legal
ok who took the second mango tin from my bag
it was nidhi. it is always nidhi
the 4pm crash did not crash today. suspicious. obsessed
Full disclosure: nothing is on sale, so there is nobody to call a customer yet. Six friends took early tins off our hands, promised honest notes, and sent this instead. Strangers get their turn the moment there is something real to review.
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nothing is signed yet, this is just where we are trying to land.
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